February and March mean new range launches in retail, so in this months Studio Insights, we have put together a Spring UK High Street Kids Report.
We noticed several consistent kid’s trends popping up across the major high street names so, for you international subscribers (and everyone else that hasn't had the free time!) here is a round up of what's at the front of the display racks!
If you have noticed a bunch of cherries on the UK high street, you are not wrong. This playful and vibrant icon has captured the hearts of all ages.
Cherries are most definitely the key fruit for SS25 and sit sweetly as these placement prints and accessory patterns.
Breakfast themed prints have become one of the most playful and creative trends of the season. Icons include pancakes to baked goods, coffee to home grown preservatives, as either illustrated faces or vintage photographic.
The popularity of breakfast designs reflects a broader trend of embracing everyday little pleasures, although we daren't have too many Full English plates!
Romantic designs have long been associated with Valentines Day however, recently the high street has embraced this sentiment with bows, hearts and date night snacks for kids age groups.
With motifs becoming increasingly popular in the shops, expect to see them adorning fashion, home and accessory ranges.
Visiting the UK yourself? Do reach out if you need recommendations.
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